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[Coffee Prices Rise As Roasters Face Supply Shortages And Hedging Failures] Coffee Roasters, Including JDE Peet's NV And Starbucks Corp., Are Raising Prices For Consumers Due To Supply Shortages And A Failure To Hedge Against Rising Coffee Bean Prices. Average Prices For Ground Roast Coffee In The US Reached A Record $7.25 Per Pound In February, According To The US Bureau Of Labor Statistics. This Shift Is Attributed To Drought In Brazil And A Market Structure Where Holding Inventory Is Costly, Pushing Smaller Roasters Away From The Futures Market.
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