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[Youth Brands Win Over US Black Friday Shoppers Unfazed By Discounts With Unique Strategies] This Year's Black Friday Saw Bustling Crowds At Stores Of Youth Brands Like Edikted, Kendra Scott, And Bath & Body Works, With Products Such As Fragrances And Hoodies Selling Like Hotcakes. Brands Popular With Young Shoppers And TikTok, Such As Alo Yoga And Brandy Melville, Also Attracted Large Crowds Despite Not Offering As Dramatic Discounts. Many Shoppers Were Disappointed With This Year's Black Friday Promotions, Noting A Reduction In Doorbuster Deals And Freebies, And Stating That The Discounts Weren't As Good As In Previous Years

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