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[A16Z Report: Search Engine Optimization Is Shifting From Seo To Geo] On June 15 (Utc+8), A16Z Pointed Out That As Apple Integrates AI Native Search Engines Such As Perplexity And Claude Into Safari, Search Engine Optimization Is Undergoing A Profound Transformation From Traditional Seo To Generative Engine Optimization (Geo). In The Geo Era, The Focus Of Brand Competition Is No Longer Search Rankings, But Whether It Can Be Referenced By A Large Language Model And Written Into "model Memory". Geo Places More Emphasis On The Optimization Of Content In Terms Of Structured Expression, Semantic Clarity, And Reference Value. The Traffic Distribution Mechanism Has Also Shifted From The Advertising-driven Google Era To A Closed-loop Ecosystem Based On Model Reference And Memory
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